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PRUDENTIAL TOWER

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Project Information

Project Name

PRUDENTIAL TOWER

Street Name

Cecil Street

Property Type

Office

Tenure

99 Yrs FROM 1996

District / Planning Area

D1 / Downtown Core

Completion

Unknown

Indicative price range / Average*

Office: S$ 3,261 - S$ 3,261 psf / S$ 3,261 psf

Indicative rental range / Average#

Office: S$ 5.30 - S$ 6.60 psf pm / S$ 5.70 psf pm

Implied rental yield

Office: 2.10%

Historical high

Office: S$ 15,278 psf in Jun 1997 for a 11,819-sqft unit

Indicative average price from historical high

Office: -78.7%

Historical low

Office: S$ 1,472 psf in Sep 2009 for a 72,216-sqft unit

Note: *Based on transactions in the last 6 months. #Based on the street rental data in the last 6 months, may not be representative.

Location

Sales

Transactions in the past 6 months (up to 15 most recent)
See Appendix for the full history

Source: URA, https://www.squarefoot.com.sg
Contract
date
Address Type of
sale
Property type Unit area
(sqft)
Type of
area
Price
(S$ psf)
Price
(S$)
24 Jul 2019 30 Cecil Street #11-03 Resale Office 1,012 Strata 3,261 3,300,000

Asking Prices

Note: Ranked by days in market.
Source: Public listings
  Listed Days in
market
Property
Type
Unit area
(sqft)
Asking Price
(S$)
Asking Price
(S$ psf)
Agent
Name
Agent
Mobile
  12 Apr 2018 495 Office 5,102 14,795,000 2,900 Rudy Tedja - 96869943
  26 Feb 2018 540 Office 11,054 34,000,000 3,076 Jon Cheong 91836774
  23 Feb 2018 543 Office 5,102 14,158,050 2,775 Benedict Ng 96821143
  10 Jan 2018 587 Office 4,435 12,861,500 2,900 YUEH LAN WONG 81633599
  7 Jan 2018 590 Office 4,435 12,860,000 2,900 Kah Huat Lim??? 96397395
  1 Nov 2017 657 Office 2,841 8,950,000 3,150 Jon Cheong 91836774
  1 Nov 2017 657 Office 2,507 7,900,000 3,151 Jon Cheong 91836774

Historical Transaction Prices (See in Tower View)

Source: URA, https://www.squarefoot.com.sg

Historical Monthly Price Range

Source: URA, https://www.squarefoot.com.sg

Profitable Transactions
Total 12

Note: Transactions with the same address are matched. Profitability of each round-trip transaction is based only on the change in asset price and does not take into account transaction costs and the effect of financing.
Source: URA, https://www.squarefoot.com.sg
Sold
on
Address Unit area
(sqft)
Sale price
(S$ psf)
Bought
on
Purchase price
(S$ psf)
Profit
(S$)
Holding period
(days)
Annualised
(%)
24 Jul 2019 30 Cecil Street #11-03 1,012 3,261 11 Nov 2015 2,841 425,920 1,351 3.8
15 Feb 2018 30 Cecil Street #16-01/02/03/04 5,102 2,668 15 May 2014 2,120 2,795,896 1,372 6.3
13 Sep 2017 30 Cecil Street #01-01 5,716 3,315 15 May 2014 2,900 2,373,600 1,217 4.1
29 Mar 2016 30 Cecil Street #20-01 11,819 2,800 15 May 2014 2,260 6,379,460 684 12.1
3 Aug 2015 30 Cecil Street #26-01 12,196 2,750 15 May 2014 2,320 5,243,850 445 15.0
3 Aug 2015 30 Cecil Street #27-01 12,196 2,760 15 May 2014 2,320 5,365,800 445 15.3
3 Aug 2015 30 Cecil Street #25-01 12,196 2,740 15 May 2014 2,300 5,365,800 445 15.4
15 Apr 2015 30 Cecil Street #19-01/02/03/04 5,016 2,802 15 May 2014 2,180 3,122,460 335 31.5
21 Mar 2011 30 Cecil Street #28-01 11,883 2,598 16 Oct 1997 2,150 5,321,300 4,904 1.4
21 Mar 2011 30 Cecil Street #27-01 12,196 2,598 16 Oct 1997 2,151 5,455,070 4,904 1.4
21 Mar 2011 30 Cecil Street #26-01 12,196 2,598 16 Oct 1997 2,151 5,455,070 4,904 1.4
21 Mar 2011 30 Cecil Street #29-01 11,883 2,598 16 Oct 1997 2,150 5,321,300 4,904 1.4

Unprofitable Transactions
Total 5

Note: Transactions with the same address are matched. Profitability of each round-trip transaction is based only on the change in asset price and does not take into account transaction costs and the effect of financing.
Source: URA, https://www.squarefoot.com.sg
Sold
on
Address Unit area
(sqft)
Sale price
(S$ psf)
Bought
on
Purchase price
(S$ psf)
Profit
(S$)
Holding period
(days)
Annualised
(%)
15 May 2014 30 Cecil Street #27-01 12,196 2,320 21 Mar 2011 2,598 -3,392,670 1,151 -3.5
15 May 2014 30 Cecil Street #28-01 11,883 2,330 21 Mar 2011 2,598 -3,184,510 1,151 -3.4
15 May 2014 30 Cecil Street #20-01 11,819 2,260 30 Jun 1997 15,278 -153,864,632 6,163 -10.7
15 May 2014 30 Cecil Street #26-01 12,196 2,320 21 Mar 2011 2,598 -3,392,670 1,151 -3.5
15 May 2014 30 Cecil Street #29-01 11,883 2,340 21 Mar 2011 2,598 -3,065,680 1,151 -3.3

Rental

Asking Rents

Note: Ranked by days in market.
Source: Public listings
  Listed Days in
market
Property
Type
Unit area
(sqft)
Asking Price
(S$)
Asking Price
(S$ psf pm)
Agent
Name
Agent
Mobile
  26 Feb 2018 540 Office 11,054 94,000 8.5 Jon Cheong 91836774
  26 Feb 2018 540 Office 2,841 25,280 8.9 Jon Cheong 91836774
  26 Feb 2018 540 Office 2,507 22,788 9.1 Jon Cheong 91836774
  12 Feb 2018 554 Office 5,952 50,500 8.5 LIANG CHAI TAY 98514112
  12 Feb 2018 554 Office 5,102 43,360 8.5 LIANG CHAI TAY 98514112
  12 Feb 2018 554 Office 2,600 22,100 8.5 LIANG CHAI TAY 98514112
  9 Jan 2018 588 Office 11,614 92,912 8.0 Dalen Chee 96952550
  9 Jan 2018 588 Office 6,210 49,680 8.0 Dalen Chee 96952550
  21 Oct 2017 668 Office 6,000 48,000 8.0 Allan Chong 97522780

Historical rental along CECIL STREET

Source: URA, https://www.squarefoot.com.sg

Month Type Lowest Rental
(S$ psf pm)
Rental 25th
(S$ psf pm)
Median Rental
(S$ psf pm)
Rental 75th
(S$ psf pm)
Highest Rental
(S$ psf pm)
Contracts
May 2019 Office 4.00 5.30 5.70 6.60 8.80 17
Apr 2019 Office 3.15 4.87 5.73 6.46 8.60 39
Mar 2019 Office 3.05 5.11 5.76 6.96 11.00 18
Feb 2019 Office 3.05 4.95 5.66 6.00 8.20 13
Dec 2018 Office 4.50 5.47 5.88 6.60 11.64 27
Nov 2018 Office 4.00 5.51 5.76 6.50 8.70 23
Oct 2018 Office 4.00 4.82 5.32 6.00 11.87 35
Sep 2018 Office 4.14 5.35 5.58 6.87 8.20 22
Aug 2018 Office 4.51 5.30 5.61 5.88 10.71 16
Jul 2018 Office 4.19 5.50 5.89 6.36 13.67 24
Jun 2018 Office 3.36 5.34 5.61 6.30 12.98 26
May 2018 Office 4.55 5.23 5.57 5.78 10.30 14
Apr 2018 Office 2.00 5.44 5.71 5.87 7.00 18
Mar 2018 Office 4.32 5.45 5.81 6.65 9.85 14
Feb 2018 Office 2.66 5.22 5.50 5.75 6.50 14
Jan 2018 Office 3.39 4.50 5.27 5.51 6.30 18
Dec 2017 Office 4.18 5.16 5.45 5.67 5.98 18
Nov 2017 Office 4.10 5.12 5.40 5.65 6.00 15
Oct 2017 Office 4.36 5.16 5.51 6.34 9.64 28
Sep 2017 Office 3.18 5.02 5.50 5.88 9.47 29
Aug 2017 Office 4.51 5.25 5.60 6.27 8.20 14
Jul 2017 Office 4.19 5.39 5.66 6.22 9.00 16
Jun 2017 Office 4.80 5.40 5.60 5.95 8.51 23
May 2017 Office 4.00 5.40 5.50 5.72 6.30 23

Nearby properties

Price and rental comparisons (Up to 50)

Note: Excludes properties with no transactions in the past 6 months. *Prices and rents are based on data in the past 6 months. Rents are based on street names and may not be representative of the subject property.
Source: https://www.squarefoot.com.sg
Marker Project Type Tenure Distance
(m)
Lowest
price*
(S$ psf)
Average
price*
(S$ psf)
Highest
price*
(S$ psf)
Rental
25th*
(S$ psf pm)
Median
Rental*
(S$ psf pm)
Rental
75th*
(S$ psf pm)
Rental yield
(%)
PRUDENTIAL TOWER Office 99 Yrs FROM 1996 - 3,261 3,261 3,261 5.30 5.70 6.60 2.1
FOOK HAI BUILDING Office 99 Yrs FROM 1972 452 1,136 1,339 1,541 3.77 4.00 4.36 3.6
SHENTON HOUSE Office 99 Yrs FROM 1969 472 1,813 1,874 1,915 4.74 5.59 7.58 3.6
SHENTON HOUSE Shop 99 Yrs FROM 1969 472 1,595 1,595 1,595 5.16 5.51 6.14 4.1
SAMSUNG HUB Office 999 Yrs FROM 1827 59 3,356 3,356 3,356 8.94 9.00 9.13 3.2
OXLEY TOWER Shop Freehold 481 4,998 4,998 4,998 8.58 9.29 9.68 2.2
KRETA AYER CONSERVATION AREA Shop House Freehold 458 9,691 9,691 9,691 7.96 11.54 15.12 1.4

Location of nearby properties

Note: Excludes properties with no transactions in the past 6 months.
Source: https://www.squarefoot.com.sg

Nearby land sales / new launches

There are no nearby land sales or new launches

Appendix: All past transactions

Historical Transactions

Source: URA, https://www.squarefoot.com.sg

Contract
Date
Address Property
Type
Type of
sale
Unit area
(sqft)
Type of
area
Price
(S$ psf)
Price
(S$)
24 Jul 2019 30 Cecil Street #11-03 Office Resale 1,012 Strata 3,261 3,300,000
15 Feb 2018 30 Cecil Street #16-01/02/03/04 Office Resale 5,102 Strata 2,668 13,612,136
13 Sep 2017 30 Cecil Street #01-01 Office Resale 5,716 Strata 3,315 18,950,000
29 Mar 2016 30 Cecil Street #20-01 Office Resale 11,819 Strata 2,800 33,090,400
1 Mar 2016 30 Cecil Street #23-03/04 Office Resale 1,109 Strata 3,000 3,326,076
22 Dec 2015 30 Cecil Street #11-01/02 Office Resale 2,508 Strata 2,839 7,119,880
11 Nov 2015 30 Cecil Street #11-03 Office Resale 1,012 Strata 2,841 2,874,080
3 Aug 2015 30 Cecil Street #27-01 Office Resale 12,196 Strata 2,760 33,658,200
3 Aug 2015 30 Cecil Street #26-01 Office Resale 12,196 Strata 2,750 33,536,250
3 Aug 2015 30 Cecil Street #25-01 Office Resale 12,196 Strata 2,740 33,414,300
15 Apr 2015 30 Cecil Street #19-01/02/03/04 Office Resale 5,016 Strata 2,802 14,057,340
3 Oct 2014 30 Cecil Street #11-05/06/07/08 Office Resale 5,952 Strata 2,750 16,368,000
15 May 2014 30 Cecil Street #28-01 Office Resale 11,883 Strata 2,330 27,687,390
15 May 2014 30 Cecil Street #29-01 Office Resale 11,883 Strata 2,340 27,806,220
15 May 2014 30 Cecil Street #27-01 Office Resale 12,196 Strata 2,320 28,292,400
15 May 2014 30 Cecil Street #19-01/02/03/04 Office Resale 5,016 Strata 2,180 10,934,880
15 May 2014 30 Cecil Street #18-01/02/03/04 Office Resale 5,102 Strata 2,160 11,020,320
15 May 2014 30 Cecil Street #19-05/06/07/08 Office Resale 5,952 Strata 2,180 12,975,360
15 May 2014 30 Cecil Street #13-01/02/03/04 Office Resale 5,102 Strata 2,060 10,510,120
15 May 2014 30 Cecil Street #12-05/06/07/08 Office Resale 5,952 Strata 2,040 12,142,080
15 May 2014 30 Cecil Street #14-01/02/03/04 Office Resale 5,102 Strata 2,080 10,612,160
15 May 2014 30 Cecil Street #10-01/02/03/04 Office Resale 5,210 Strata 2,000 10,420,000
15 May 2014 30 Cecil Street #12-01/02/03/04 Office Resale 5,102 Strata 2,040 10,408,080
15 May 2014 30 Cecil Street #15-05/06/07/08 Office Resale 5,952 Strata 2,100 12,499,200
15 May 2014 30 Cecil Street #17-05/06/07/08 Office Resale 5,952 Strata 2,140 12,737,280
15 May 2014 30 Cecil Street #10-05/06/07/08 Office Resale 5,952 Strata 2,000 11,907,440
15 May 2014 30 Cecil Street #15-01/02/03/04 Office Resale 5,102 Strata 2,100 10,714,200
15 May 2014 30 Cecil Street #14-05/06/07/08 Office Resale 5,952 Strata 2,080 12,380,160
15 May 2014 30 Cecil Street #17-01/02/03/04 Office Resale 5,102 Strata 2,140 10,918,280
15 May 2014 30 Cecil Street #18-05/06/07/08 Office Resale 5,952 Strata 2,160 12,856,320
15 May 2014 30 Cecil Street #16-01/02/03/04 Office Resale 5,102 Strata 2,120 10,816,240
15 May 2014 30 Cecil Street #13-05/06/07/08 Office Resale 5,952 Strata 2,060 12,261,120
15 May 2014 30 Cecil Street #24-01 Office Resale 12,196 Strata 2,300 28,048,500
15 May 2014 30 Cecil Street #11-05 Office Resale 5,952 Strata 2,020 12,023,040
15 May 2014 30 Cecil Street #11-01 Office Resale 5,102 Strata 2,020 10,306,040
15 May 2014 30 Cecil Street #26-01 Office Resale 12,196 Strata 2,320 28,292,400
15 May 2014 30 Cecil Street #25-01 Office Resale 12,196 Strata 2,300 28,048,500
15 May 2014 30 Cecil Street #20-01 Office Resale 11,819 Strata 2,260 26,710,940
15 May 2014 30 Cecil Street #23-01 Office Resale 12,196 Strata 2,290 27,926,550
15 May 2014 30 Cecil Street #22-01 Office Resale 12,196 Strata 2,280 27,804,600
15 May 2014 30 Cecil Street #21-01 Office Resale 11,614 Strata 2,270 26,363,780
15 May 2014 30 Cecil Street #01-01 Office Resale 5,716 Strata 2,900 16,576,400
21 Mar 2011 30 Cecil Street #29-01 Office Resale 11,883 Strata 2,598 30,871,900
21 Mar 2011 30 Cecil Street #28-01 Office Resale 11,883 Strata 2,598 30,871,900
21 Mar 2011 30 Cecil Street #27-01 Office Resale 12,196 Strata 2,598 31,685,070
21 Mar 2011 30 Cecil Street #26-01 Office Resale 12,196 Strata 2,598 31,685,070
1 Sep 2009 30 Cecil Street #25-01/08 ETC Office Resale 72,216 Strata 1,472 106,286,500
30 Aug 2007 30 Cecil Street #25-01/ETC Office Resale 72,216 Strata 1,952 141,000,000
16 Dec 1997 30 CECIL STREET #16-05 Office Resale 5,952 Strata 2,117 12,600,000
16 Dec 1997 30 Cecil Street #16-05/08 Office Resale 5,952 Strata 2,117 12,600,000
16 Oct 1997 30 Cecil Street #28-01 Office Resale 11,883 Strata 2,150 25,550,600
16 Oct 1997 30 Cecil Street #29-01 Office Resale 11,883 Strata 2,150 25,550,600
16 Oct 1997 30 Cecil Street #27-01 Office Resale 12,196 Strata 2,151 26,230,000
16 Oct 1997 30 CECIL STREET #26-01 Office Resale 12,196 Strata 2,151 26,230,000
30 Jun 1997 30 CECIL STREET #20-01 Office Resale 11,819 Strata 15,278 180,575,572

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